For publishers
What changes when you move from AdSense to Google Ad Manager.
AdSense is a single demand source with a fixed auction. Ad Manager is an ad server that lets every demand source compete, including AdSense itself. The difference is not a better network. It is a different category of product.
01 — Side by side
The honest comparison.
| AdSense | Ad Manager with Akhuns Media | |
|---|---|---|
| Demand sources | Google demand only | Ad Exchange, header bidding partners, Open Bidding exchanges and direct deals |
| Header bidding | Not available | Prebid.js plus server-side Open Bidding in a unified auction |
| Price floors | Blunt, account level | Per ad unit, geography, device and format, reviewed continuously |
| Ad formats | Standard display and limited video | Display, outstream and instream video, native, anchor, interstitial and rewarded |
| Direct deals and PMP | Not supported | Programmatic guaranteed and private marketplace line items with delivery priority |
| Reporting | Aggregate, limited dimensions | Full Ad Manager reporting by unit, source, geography, device and creative |
| Ad operations | Yours to manage | Managed by a named contact, including trafficking, floors and quality |
What does not change
Your content, your CMS, your traffic sources and your editorial independence. Your AdSense account can remain active and continue to compete for your inventory as one demand source among several. You are not closing anything or starting over.
You also keep control of your ads.txt file. We supply the authorised-seller lines and you publish them on your own domain. That is a deliberate design choice: it means you can revoke our authorisation at any time without asking us.
Typical outcome
Results vary by traffic geography, content category and existing setup. We do not publish a guaranteed uplift figure because anyone who does is guessing.
Currently on AdSense?
Send us your domain and last month’s AdSense RPM. We will tell you whether a move is worth it for your specific inventory, including when the answer is no.