Solutions — Formats
The full modern toolkit, minus the formats that cost you readers.
Every format we run is Better Ads compliant and served from a non-blocking script. We will not deploy anything that triggers an ad blocker prompt, breaks your layout, or trains your audience to leave.
01 — Display
Formats that earn without dominating the page.
Responsive display
Slots that adapt to the container rather than forcing a fixed size. Size maps declare exactly which creative dimensions are eligible at each breakpoint, so nothing overflows on a phone.
Sticky anchor
A single anchored unit at the bottom of the viewport with a visible dismiss control. High viewability, consistently strong CPMs, and no content obstruction.
In-content
Units placed between paragraphs at natural reading breaks, with reserved space so the article never jumps as an ad loads.
Native
Creatives styled to your typography and palette. Clearly labelled as advertising, because native that pretends to be editorial is a policy violation and a trust cost.
02 — Video and rich media
Video demand without a video library.
Outstream video units serve inside article content and only play when in view, muted, with visible controls. If you already publish video, we traffic instream inventory against your player using standard VAST and VPAID-free creatives.
In-content video
Outstream units that pause when scrolled out of view. Video CPMs on display inventory, with no hosting or encoding cost to you.
Instream
Pre-roll and mid-roll trafficked against your existing player through Ad Manager video ad rules, with competitive exclusions and frequency capping applied.
Interstitial
Used sparingly, frequency capped, and never on entry. A full-screen unit at a natural transition point earns well. One on every page view costs you the reader.
What we refuse to run
Pop-ups and pop-unders, auto-redirect creatives, auto-playing video with sound, countdown-gated content, prestitials before the page has rendered, and any unit that obscures content without a dismiss control. All of these are Better Ads Standards violations. Running them risks Chrome ad filtering on your domain, which removes your revenue entirely rather than reducing it.
We also decline creatives that mimic system dialogs, imitate your site chrome, or make health and financial claims that would not survive review.
Format policy
Want a format plan for your layout?
Send us a URL. We will map where units belong and what each one is likely to earn.