Solutions — Demand
Header bidding and Open Bidding, running together.
A single ad server auction is only as strong as the demand inside it. We layer client-side header bidding, server-side Open Bidding and Ad Exchange into one unified auction so every partner competes on price for the same impression at the same moment.
01 — Why it matters
More bidders in the room means a higher clearing price.
Without header bidding, one exchange sees your impression first and everyone else bids on what is left. With it, every demand partner submits a bid before the ad server decides, and the highest genuine price wins. On most sites this alone is the single largest revenue change.
Prebid.js
Client-side wrapper running a curated set of SSPs. We keep the bidder list tight and evidence-based, because every additional adapter costs page latency and most long-tail bidders never win.
Open Bidding
Server-side exchanges bid inside Google Ad Manager with no browser cost at all. Ideal for adding demand depth without adding milliseconds.
Unified auction
Header bids, Open Bidding and Ad Exchange resolve against the same price floor in one first-price auction. No sequencing tricks, no artificial advantage for any partner.
Identity and addressability
Supported identity solutions are passed in the bid stream where consent allows, so buyers can value the impression instead of discounting it as unknown.
How we keep it fast
Every bidder is on a timeout budget. Adapters that consistently miss the window, or that win too rarely to justify their latency cost, are removed. We measure bid rate, win rate, timeout rate and average CPM per adapter monthly and prune on evidence rather than on relationships.
The wrapper is loaded asynchronously and does not block rendering. Consent is resolved before any bid request is made, so you stay compliant in regulated markets without hard-coding regional logic into your site.
Partner discipline
02 — What we watch
The metrics that tell you the auction is healthy.
Bid density
How many partners return a valid bid per auction. Thin density usually means a broken adapter or a floor set above the market, not weak inventory.
Auction pressure
The gap between the winning bid and the second bid. A narrow gap means genuine competition. A wide one means a single buyer is setting your price.
Timeout rate
Bids that arrive after the wrapper has closed are revenue you paid latency for and never collected. We keep this low by design.
Not sure how much demand you are leaving on the table?
We will audit your current setup and show you which demand sources are missing before you move anything.