Solutions — Quality
Ad quality and invalid traffic, taken seriously.
Bad creatives cost you readers. Invalid traffic costs you buyers. Both are cheaper to prevent than to explain, so we block at the source and monitor continuously rather than reacting after a complaint.
01 — Creative control
What never reaches your page.
Category blocking
Sensitive categories are blocked network-wide by default, and you can block further categories for your own brand or audience without affecting anyone else’s inventory.
Advertiser exclusions
Competitors, specific brands or entire verticals can be excluded per property. Useful if you run direct sponsorships you do not want undercut.
Technical blocking
Auto-redirect creatives, heavy-weight files, creatives that break out of the frame and anything attempting to trigger a download are blocked at the ad server.
Policy pre-checks
Your content is reviewed against Google publisher policies before onboarding, so you do not discover a violation through a revenue shutoff.
02 — Malvertising
Response, not just prevention.
No blocklist is complete. Malicious creatives get through every filter in the industry occasionally, usually by cloaking during review and activating afterwards. What separates a serious partner from a careless one is what happens in the hour after a report.
Our process
Reports go to a monitored abuse inbox. We ask for the creative identifier, the page, the time and the geography. The offending creative is blocked at the ad server immediately, the buyer path is traced through the auction logs, and the demand partner responsible is notified and, where the pattern repeats, removed.
We write back to whoever reported it with what we found. Silence after a malvertising report is how publishers lose trust in their monetisation partner permanently.
Response commitments
03 — Invalid traffic
We would rather lose the impression than the account.
Invalid traffic is monitored on every property, before and after onboarding. Bot patterns, implausible session behaviour, sudden geography shifts and traffic sourced from paid schemes are all flagged. If a property shows sustained invalid traffic we pause it and talk to the publisher rather than letting it contaminate the network.
Pre-onboarding screening
Traffic quality is assessed before a property is accepted. This is the main reason we decline applications, and we tell applicants why.
Continuous monitoring
Ongoing detection across the portfolio, with deductions reported openly on your statement rather than netted off silently.
No purchased traffic
Paid traffic schemes, pop-under sourcing and incentivised clicks are grounds for immediate suspension. There is no version of this that ends well for either of us.
Report a suspicious ad to abuse@akhunsmedia.com with the creative identifier, page URL, timestamp and country.
Serious about quality on your own inventory?
So are we. It is the reason our supply path stays worth bidding on.