For publishers
Three stages, no disruption to what is already earning.
We never switch off your existing monetisation to turn ours on. New demand runs alongside what you have until the numbers prove the change, and then you decide.
01 — Audit
We look before we touch anything.
Week one. We review your traffic profile, current monetisation, page layout, Core Web Vitals and ads.txt. You get a written summary of what is working, what is leaking revenue and what we would change, with an estimate of the opportunity.
Traffic and geography
Where your audience actually is, because a hundred thousand page views in one market is worth very little of what the same volume is worth in another.
Current setup review
Existing ad units, networks, floors and layout. Most audits find at least one misconfigured slot serving nothing.
Technical health
Page speed, layout shift and script load order. Ad revenue built on a slow page erodes as your search traffic does.
Policy and compliance
Content review against Google publisher policies, ads.txt validity and consent handling in regulated markets.
02 — Migrate
Parallel, not replacement.
Weeks two to four. We build your ad unit structure, traffic line items, configure header bidding and deploy tags. Your existing monetisation keeps running. We compare revenue per thousand page views across both setups on the same inventory before anything is switched off.
Ad unit build
Structure, size maps, key-value targeting and priority tiers configured in Ad Manager against your live page templates.
Tag deployment
Asynchronous, single request, lazy loaded below the fold. Deployed by us or handed to your developer as a documented snippet, whichever you prefer.
ads.txt authorisation
We send you the exact lines to add to your own ads.txt file. You publish them. You can remove them at any time.
03 — Optimise
The part that never finishes.
Month two onward. Floors are calibrated against real auction data, demand partners are reviewed on measured performance, formats and layout are tested one variable at a time, and creative quality is monitored continuously. You get a named contact and a monthly statement.
What ongoing looks like
A regular optimisation cadence with documented changes, a monthly performance review, and a person who answers when you email. Not a ticket queue, not a shared inbox, not a dashboard you are left to interpret alone.
Timeline
Ready to start with the audit?
The audit is where every relationship begins, and it costs you nothing but the URL.