Solutions — Ad serving
Google Ad Manager and AdX, configured properly.
You keep publishing. We run the ad server. Your inventory is trafficked inside a Google Ad Manager network with Ad Exchange demand enabled, so every impression is auctioned against the largest programmatic buyer pool on the open web instead of a single ad network.
01 — What you get
An enterprise ad server without enterprise overhead.
Ad Manager is the same platform used by major publishing groups. Most independent sites never reach the volume thresholds to run it directly. Working through us, you get the platform on day one and none of the operational cost that normally comes with it.
Ad Exchange demand
Google Ad Exchange is enabled on your inventory, exposing every impression to Google Demand, Display & Video 360 and hundreds of authorised buying platforms bidding in real time.
Ad unit architecture
We build a clean ad unit tree that mirrors how your site is actually organised, so reporting is readable and targeting is precise instead of a flat list of anonymous slots.
Key-value targeting
Page type, content category, geography, device and session depth are passed as targeting keys. Buyers pay more when they can target accurately, and you capture that premium.
Direct and PMP deals
Private marketplace deals and programmatic guaranteed line items run alongside open auction demand, with the ad server enforcing priority so guaranteed spend is always delivered first.
How your inventory is structured
Every property gets its own ad unit branch. Placements are named by position and page type, never by campaign, so the naming survives redesigns. Line items are separated by priority tier: sponsorship, standard, network, then house. That separation is what makes it possible to sell a direct deal later without breaking programmatic delivery.
Creative sizes are declared once and reused. Responsive slots are configured with a size map so a desktop leaderboard becomes a mobile banner instead of collapsing, which is one of the most common causes of lost revenue on sites that self-serve.
Auction configuration
02 — Delivery
Tags that load fast and fail quietly.
Ad code is deployed asynchronously with single request architecture, so all slots on a page are requested in one call rather than a serial chain. Lazy loading is applied below the fold with a fetch margin tuned to your average scroll depth, which lifts viewability without dropping fill.
Single request architecture
One ad request per page view instead of one per slot. Fewer round trips, lower latency, better competition because the auction sees the full page context at once.
Lazy loading
Below-the-fold slots request only as they approach the viewport. Viewable impression rate rises, and buyers who price on viewability bid higher.
Graceful failure
If an ad call times out the slot collapses cleanly rather than leaving a hole or shifting your layout. Cumulative layout shift stays inside Core Web Vitals thresholds.
Want your inventory running on Ad Manager?
Send us your domain and current monthly page views. We will tell you what your inventory is likely worth on Ad Manager before you commit to anything.