Solutions — Apps
Apps and in-game inventory.
Web is our primary practice. Apps are a secondary one, and we say so plainly. If you run a mobile app or a web game alongside your site, we can monetise it with the same demand discipline, but we will not pretend it is where our deepest experience sits.
01 — What we run
Standard mediation, configured carefully.
AdMob and Ad Manager for apps
Google demand inside your app through AdMob or an Ad Manager for apps network, with ad unit structure and reporting that mirrors how we run web inventory.
AppLovin MAX and Unity LevelPlay
Third-party mediation layers where they add genuine demand depth for your category and geography, not by default and not as a badge.
Waterfall and in-app bidding
In-app bidding wherever a partner supports it, with a residual waterfall beneath it. Bidding-first, because a static waterfall underprices inventory the moment market rates move.
Placement design
Rewarded and interstitial placements positioned at natural session breaks, with pacing rules that protect retention. An app that monetises well for one week and loses its users is not monetised.
Where apps differ from web
App revenue concentrates in a smaller number of geographies and depends much more on session length and retention than on raw installs. Rewarded video usually carries the highest effective CPM but only works where you have something worth rewarding. Interstitial pacing is the single most common cause of both good and catastropic outcomes.
Store policy is also stricter and enforcement is faster. Consent, ATT prompts on iOS and age-appropriate ad serving are not optional and we configure them before revenue, not after a rejection.
App practice scope
Apps are a secondary practice. If app inventory is the majority of your revenue, tell us up front and we will be honest about whether we are the right partner for it.
Have an app alongside your site?
Tell us the store listing and monthly active users, and we will give you a straight answer on the opportunity.