Solutions — Reporting
Reporting you can audit, not a number we email you.
You see impressions, revenue, effective CPM, fill rate and viewability by property, by ad unit, by country and by device. The numbers come from Ad Manager, not from a spreadsheet we maintain, so you can reconcile every payment against the platform that generated it.
01 — What you see
Every dimension that affects what you earn.
Revenue and RPM
Gross revenue, your net share and revenue per thousand page views, broken out by property and by date so you can tie a traffic spike to an earnings change.
Demand breakdown
Which demand source won, at what price, how often. You can see whether Ad Exchange, a header bidding partner or a direct deal is carrying your revenue.
Geography and device
Country-level and device-level performance, which is where most optimisation opportunities actually live on independent publisher inventory.
Quality metrics
Viewability rate, invalid traffic deductions and blocked creative counts, reported alongside revenue rather than hidden behind it.
Reconciliation, not trust
Programmatic revenue is finalised after Google completes invalid traffic deductions and buyer reconciliation, which is why any honest partner reports a provisional figure first and a final figure later. We show you both and we show you the difference.
Your statement lists gross platform revenue, the deductions applied, the commission rate at your current tier and your net payable. If any line is unclear, ask and we will send the underlying Ad Manager report it was derived from.
Reporting cadence
02 — Payment
Net-45, from a hundred dollars.
Revenue earned in a calendar month is paid within forty-five days of month end, once the platform has finalised that period. The minimum payout threshold is one hundred United States dollars; balances below it roll forward. Full terms, including the tiered revenue share, are on the publisher page.
Want to see the reporting before you commit?
Ask and we will walk you through a live dashboard on a call.